we decided to go for a “cold, northern vibe” when picking the color scheme and imagery
NorthTracker was a newly founded company when they contacted us, and they gave us free hands in creating their corporate identity from scratch. The project was primarily focused on the branding aspect of the identity, but also included some of the most important print material they would need during their startup faze. Since the client intended to focus sales on the Scandinavian market we decided to go for a “cold, northern vibe” when picking the color scheme and imagery.