GOOD PEOPLE GUM

This was a package design and branding competition given to students at Bergh’s SoC by Leaf Sverige and Billerud. We where to create a fictional brand for Leaf’s new bio-degradable chewing gum.

We wanted every part of the product to be unique, from the way the pack feels in your hand to how the gum feels when you chew it

Project Information

Our assignment was to create a brand concept for Leaf’s new bio-degradable chewing gum, with a target audience of people in the age of 20-40. In order to stand out on today’s market we decided to create a hexagonal package solution with cube shaped chewing gums, and a retro inspired typographic solution. We wanted every part of the product to be unique, from the way the pack feels in your hand to how the gum feels when you chew it.